Biologist
I'm Danielle D'Auria, I'm a State biologist, and I'll bet you've never heard of the black tern.

Announcer 
Think that the Loon Plate is just a pretty license tag?

Biologist 
It's the rarest tern species in the state. It breeds in freshwater marshes. Nationally, these birds are in trouble. They were added to Maine's endangered species list in '97.

Announcer 
The Loon plate looks great on your car. But it does more. It helps protect threatened and endangered species.

Biologist 
Today, we're seeing progress. Our department is working with volunteers from Nokomis High School to protect these birds and their habitat. Because of our efforts, their population is more secure.

Announcer
When you register your car with the Loon Plate, you're helping the Maine Department of Inland Fisheries and Wildlife with vital research and conservation programs. And you're helping Maine's Department of Conservation maintain our state parks - some of Maine's most beautiful places.

Biologist 
Mainers can be proud of these efforts.

Announcer 
Tell the world you care about conservation. Learn more at my loon plate dot com. The Maine loon plate. There's nothing loony about it.